- Filipino entrepreneurs made it big on clothing line business via ‘hugot’ shirts
- The clothing line which is named Linya-Linya started joining small bazaars in Metro Manila
- To date, the group manages to sell about 200 shirts per month from their stores in UP Town Center and Market! Market!
Who would have thought that witty “hugot lines” will become their ticket to success? Probably not even writer Ali Sangalang who first posted catchy lines on his Facebook page thought of making it big on clothing line business this soon.
As stated in an article published by ABS-CBN, Sanggalang is now the co-owner of booming Linya-Linya clothing line along with two of his friends, visual artist Panch Alvarez and entrepreneur Jim Bacarro.
When interviewed on a TV show “My Puhunan,” Sanggalang recounted that he and Alvarez, both artists, have been friends since college days but never expected they will end up in the world of business.
Sanggalang said that despite the fact they become entrepreneurs, their extreme passion on arts was preserved by using Linya Linya as an outlet to express their creativity.
The clever wordplay and puns like “Damndamin” and “Weight loss, wait lang” are written by Sanggalang while Alvarez does the art.
With an excellent marketing strategy on social media, Linya-Linya started joining small bazaars in Metro Manila to sell their merchandise.
In 2015, their business picked up after receiving a call from Bacarro, a childhood friend. Bacarro, who had a background in marketing and accounting, had the vision to make the brand even bigger.
Thus the brand expanded from shirts to mugs to notebooks, carrying the same puns and illustrations that capture the ever-famous Filipino humor.
To date, the group manages to sell about 200 shirts per month from their stores in UP Town Center and Market! Market!
According to Bacarro, who has since quit his day job to focus on the business, their company’s goal is not only to come up with more witty sayings, but to be ingrained in Filipino culture.
The three entrepreneurs disclosed that their secret to success is more than the written words but the intention to promote Filipino culture via hugot lines that make people relate and appreciate.