VIRAL: ‘Chewbacca mom’ video takes Facebook by storm

  • A Texas mom’s Facebook Live video while wearing a Chewbacca mask in Kohl’s department store parking lot has gone viral on Facebook
  • The viral video has garnered over 146M views and counting, as of posting
  • It is now the most watched video in Facebook Live history

Who’d know that a department store-bought mask could catapult a Texas mom into stardom?

Candace Payne was not expecting to purchase a Chewbacca mask when she went to her local Kohl’s department store; just outside of Dallas, Texas.

Payne, while still in Kohl’s parking lot, decided to broadcast a Facebook Live video of her trying the Chewbacca mask on and having a ball while wearing the Star Wars toy.

“It’s the simple joys in life,” she captioned the video.

The video of Payne laughing uncontrollably has blown all over Facebook now with almost 150M views since its May 20 posting; making it the most watched Facebook Live video in social media history.

“That’s just crazy,” Payne told BBC. “I’m just laughing – in all honesty, that is ridiculous. I’ve looked at the number of views and it just seems like someone is just playing with a calculator.”

Even the “real” Chewbacca was an instant fan.  Actor Peter Mayhew tweeted: “This lady is still making me smile. Lovely video to come out on my birthday :)”

Image from Kohl's official Facebook page
Image from Kohl’s official Facebook page

The video has also been great for sales, Maggie Lund, a spokesperson for Kohl’s told The Hollywood Reporter.

“The mask is currently sold out on, but shoppers wanting to take part in the fun can still purchase it at select Kohl’s stores across the country,” she said.

Kohl’s, grateful for the mention of their store, dropped off  an entire pile of Star Wars toys, several gift cards amounting to $2,500, and 10,000 reward points for Candace to be used at the department store, as per an article published by Fox13.

Watch Payne’s viral video here.