- Reports said Google is currently negotiating with mobile operators on plans of releasing their own smartphone device
- Google released a smartphone in the past, but these phones are built in collaboration with major Android phone manufacturers such as Huawei, LG, and HTC
- Google and Apple dominate the smartphone world with Android and iOS software that was used on the majority of mobile devices sold worldwide
MOUNTAIN VIEW, California – With the high competition in the smartphone market, Google is reportedly planning to join the competition by releasing its own phone in 2016.
Katie Collins mentioned in her article for CNET published on June 27 that the tech giant is currently negotiating with mobile operators on plans of releasing their own smartphone device.
Google released a smart phone in the past, the most recent being the Nexus 5X and 6P. However, these phones are built in collaboration with major Android phone manufacturers such as Huawei, LG, and HTC.
If the tech giant is releasing a Google-branded phone in the market, it will put them in direct competition with Apple for the first time.
Google and Apple dominate the smartphone world with Android and iOS software that was used on the majority of mobile devices sold worldwide.
An article by James Titcomb for The Telegraph said that Sundar Pichai, Google’s chief executive, confirmed that Google was “investing more effort” into phones, although added that the company would continue to support the Google-backed Nexus smartphones.
“Our plan is still to work with [other manufacturers],” he said.
Google is known to be working on Project Ara, a separate, modular smartphone due for release on 2017.
Project Ara is the codename for an unnamed, upcoming modular smartphone that is made of a central module board with individual modules that can be connected.
Although there is limited information about the new technology, it was revealed that the platform will include a structural frame or endoskeleton that holds smartphone modules of the owner’s choice, such as a display, camera or an extra battery.
Project Ara will also allow users to swap out malfunctioning modules or upgrade individual modules as innovations emerge, providing longer lifetime cycles for the handset, and potentially reducing electronic waste