- News agencies have reported on the revolution that is happening in media
- YouTubers or YouTube stars are becoming celebrities and some are outshining stars from old school television
- The face of media is on the cusp of change as events such as VidCon illustrate how big the movement is becoming
Media is on a revolution and it is fast taking place.
In a report written by AFP that has been shared by various news agencies, the current generation, the Millennials, are slowly exchanging old school television for Google-owned YouTube and other online video platforms such as Facebook or Vimeo or Dailymotion.
“Young people don’t really watch TV any more; they watch online videos that are shorter and more talent-driven,” Fabienne Fourquet, a former executive at A&E Television and France’s Canal+, said.
Fourquet currently heads the multi-channel network 2btube.
“They don’t want to be Hollywood stars when they grow up, they want to be YouTubers. There is this whole other world,” he added.
This generation and this trend is redefining media and celebrities as we know it.
An example of a “YouTube star” or “YouTuber” is Caroline Artiss. Artiss has been a chef for 20 years. She chose to step out of the world of restaurants and put up a catering business in 2008. A friend suggested to her to make several videos for YouTube.
“It was just me and a tripod in my kitchen. Then people starting tuning in from all over the world,” Artiss told AFP in an interview.
Her videos come from the perspective of a single mother – financially and time-challenged but essential for the family.
Artiss still cannot believe the turn of events for her. She recalled having to cook her way for multi-episode show across the United States and getting the attention of a media giant like BBC America and Malaysian television network.
“It still blows my mind. I am coming from a single mom, living in London, struggling to pay my bills to having an opportunity to start my own TV channel in a way,” Artiss said.
Artiss has partnered with other chefs to open a restaurant at no less than the London Heathrow airport called Gorgeous Kitchen. She also has a cookbook that’s due to be released later this year. She also works hand in hand with Youth Police Institute; an organization that aims to raise funds to get fresh produce to low-income families.
The YouTube phenomenon and revolution has become so big that there has been an annual gathering in South California called “VidCon” where YouTubers connect with fans, businessmen and fellow YouTubers.
AFP reports that the estimated crowd size for this year’s VidCon in June was approximately 25,000 people.
“With the onset of digital video platforms and the fact that everyone has a smartphone in their pockets, we have democratized being a creator,” James Creech, co-founder of Paladin, said.
Paladin is a California-based company that specializes in technology for finding budding stars in a vast universe where anyone can post content online.
“A 17-year-old in his or her own bedroom can compete with the likes of CBS and build an audience that would rival a major media company. It’s a huge disruption. “We are in the midst of a revolution in media and it is very exciting, ” Creech stated.