- Drew Barrymore visits SM Makati
- She says on Instagram that this is a trip for her cosmetic brand Flower Beauty
- Last time, Barrymore also visited Hong Kong for another branding trip for her make up line
Famous film actress Drew Barrymore is in town and she was spotted in SM Makati.
The mall branch in Metro Manila’s large business district posted photos of Drew Barrymore on its Facebook page on Tuesday, September 20.
There’s not much information why Barrymore was there except for photos of her visiting the mall.
But on Instagram, the actress posted: “We’re in Manila!#brandingtrip2016 for @flowerbeautyexploring the incredible @smmakati and their extraordinary beauty department!#wow #wow #wow our whole team is inspired!”
Her tour in the local mall, as it turned out, is for the beauty band Flower Beauty, which she herself owns. According to Cosmopolitan, Barrymore visited Hong Kong last time also for a “branding trip” for her cosmetics line.
Barrymore launched the brand in 2013 and has been exclusively available at Walmart. It also launched an online shopping portal to make beauty junkies abroad avail its products.
Flower Beauty is actually a drugstore brand; meaning it comes at a cheaper cost than the luxury brands such as MAC and Clinique. All their products are also ensured to be cruelty free or no animals were used in the testing.
“We do not pay for advertising. Where other beauty brands spend a vast percentage of the cost of their products on ads, we do not. Drew, as an owner of the brand, takes pride in promoting Flower, which in turn allows us to put all of our resources into the formulas and packaging, and not into advertising,” said Flower Beauty on its website.
Will Filipino beauty buffs have another cosmetic brand to check out in local malls? Guess they’d just have to tune in to Barrymore’s updates.