- The government released thought-provoking videos to promote a drug-free life
- Two short films tackling lives destroyed by illegal drug use have strong message
- The advocacy commercials were directed by award-winning Director Brillante Mendoza
“All hope is not lost, the time to end illegal drug-dependence is now.”
As part of the government’s intense campaign against illegal drugs, two short films have been released online and are scheduled to be likewise aired on television and cinemas nationwide.
Under the skillful direction of award-winning Dir. Brillante Mendoza, the two short films which he directed for free, comprises “Father” and “Mother” stories in its desire to reach the Filipino families. It is endorsed by the Movie and Television Review and Classification Board (MTRCB).
As divulged by Dir. Mendoza, the heartbreaking ads tackle how illegal drugs have been destroying families and bringing agony to people.
There’s a FATHER whose drug dependence has destroyed his relationship with his family, and the struggles of an Overseas Filipino MOTHER whose son totally ignores her hardships abroad and has chosen to lead a drug-filled life.
These are just two stories among others which Dir. Mendoza said will be launched in phases in order to drive home to the people just how seriously the drug problems have crept into communities.
The Presidential Communications Office Secretary Martin Andanar disclosed that the advertisements “will target the Filipino families who might be dealing with problems caused by drug abuse. (The message is) all hope is not lost, the time to end illegal drug-dependence is now.”
As part of SM Malls and ABS CBN’s pledge to air the government’s anti-illegal drugs advertisements for free, 30-second advocacy commercial versions will be shown soon on television and cinemas while the full-length versions can be viewed right away via the Presidential Communications social media pages.
The Advocacy Videos
The caption on “Father” goes: Droga para makalimot? Droga rin ang dahilan para kalimutan ka ng lipunan.
Oras na para kalimutan ang droga. Hindi lang ito laban ng gobyerno; laban ito ng bawat Pilipino. Be a #PartnerForChange against drugs.
“Mother” has as caption: “May oras pa para labanan ang droga at matulungan ang mga kabataan.
Hindi lang ito laban ng gobyerno; laban ito ng bawat Pilipino. Be a #PartnerForChange against drugs.
Both of these short films have gone viral and is receiving positive reactions. Share these videos and also be a partner for change!