Watch: Brillante Mendoza-directed ad for carers goes viral

  • An ad, created for the generic brand RiteMed, which is intended to pay tribute to all the carers is now going viral
  • The television commercial was directed by Brillante Mendoza who is overwhelmed over the ad’s success
  • The director said he can relate to the commercial as he also took care of his mother for 18 months before she passed away

MANILA, Philippines – An ad, created for the generic brand RiteMed, which is intended to pay tribute to all the carers is now going viral.

The television commercial was directed by Brillante Mendoza, the award-winning director, and he is overwhelmed that the ad has become a viral success.

“Almost three million [views on Facebook] in less than three weeks,” Mendoza said on Friday, while in the press conference for the said commercial.

“Sana matuwa rin ‘yung mga binibigyan natin ng tribute dito, ‘yung mga tagapangalaga. Tayong mga Filipino, tayo ay tagapangalaga ng mahal natin sa buhay,” he added.

[I hope those to whom the video is intended for will be happy over this tribute. We Filipinos, we are all carers to our loved ones.]

The director said he can relate to the commercial as he also took care of his mother for 18 months before she passed away.

“Alam ko ang pakiramdam ng isang nag-aalaga. Masakit sa dibdib, mahirap. Pero hindi ka manghihinayang dahil mahal natin ang taong inaalagaan natin, kaya ginagawa natin ito nang buong puso,” he explained.

[I know how carers feel. It’s painful and difficult. However, you won’t regret anything as you are doing it for someone you love, that’s why we are doing it wholeheartedly.]

The video, which was uploaded on RiteMed’s website, YouTube account and Facebook account, was received warmly by the online community. In YouTube, the video was viewed by more than 66,000 times while on Facebook, it has viewed by more than 2.3 million times.

“Para sa bawat kapamilya, kaibigan, nurse, doktor, caregiver, at sa lahat ng nagbibigay ng tamang alaga sa buong mundo, handog ng RiteMed ang isang pagpupugay sa direksyon ni Brillante Mendoza,” RiteMed’s website said.

[For every family member, friend, nurse, doctor, caregiver and to all who give proper care anywhere in the world, RiteMed dedicates this tribute under the direction of Brillante Mendoza.]

“Maraming salamat sa inyong sakripisyo, pang-unawa at pagmamalasakit upang tulungan na gumaling ang mga maysakit. Tunay kayong mga bayani sa aming puso,” it added.

[Thanks for all your sacrifice, understanding, and concern to aid those who are ill. You are true heroes in our hearts.]

On You Tube:

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