[VIDEO] Watch Japanese collector who has the largest collection of Hello Kitty memorabilia

  • Masao Gunji of Chiba, Japan has the world’s largest collection of Hello Kitty memorabilia
  • His collection totals 5,169 items
  • Hello Kitty items line the walls, tables and floors of his house

Hello Kitty is a fictional character produced by the Japanese company Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi. She is depicted as an anthropomorphic white Japanese Bobtail cat-inspired character with a red bow.

The character have gained popularity over the globe since its creation in 1974. Recently, Guinness World Records visited the home of Masao Gunji, who has the world’s largest collection of Hello Kitty memorabilia which totaled to 5,169 items.

An article published by the Guinness World Records mentioned that Masao’s house is located in Yotsukaido, Chiba, Japan. As one enters the collector’s vibrantly pink home, a variety of Hello Kitty items lining the walls, tables and floors can be seen.

Masao said that his huge collection was amassed over the course of the past 30 years with the help of his wife who is also a big fan of Hello Kitty. His collection comprises of everything from Hello Kitty-themed plushies, bento boxes, towels, stationary items, motorcycle helmets, clocks and even kitchen wear.

When asked why he opted to collect Hello Kitty items instead of many other things, Masao said Hello Kitty has always cheered him up when he is unhappy.

Previous record was held by Asako Kanda, also from Japan, who has collected a total of 4,519 Hello Kitty items.

As a backgrounder, Hello Kitty was originally marketed only to young girls then. In the 1990s, the target market for Hello Kitty was broadened to include teens and grown-ups as a retro brand. Marketed to those who could not get Hello Kitty merchandise as children, or who fondly remember items they had, Sanrio began selling Hello Kitty branded products like purses and laptops. The 1994–1996 Face series was the first to be designed for a more mature appeal.

Watch this video and see the wide collection of Hello Kitty items acquired by Masao over the past three decades.