Responding to complaints, Air Asia staff take CEO’s order to “kiss the luggage” literally

  • Air Asia has been receiving complaints about baggage being mishandled
  • CEO Tony Fernandez, therefore, ordered his employees to take care of and ‘kiss the bags’
  • The staff have responded in viral photos

When Air Asia chief executive officer (CEO) Tony Fernandez told his employees to take care of the passengers’ luggage and ‘kiss the bags’, he didn’t expect they would take it literally.

In February, Fernandez asked his workers to ‘look after the bags better’ as he has been receiving numerous complaints about baggage being mishandled at the airport.

“Please look after bags better. Ok? Every day, I got someone emailing me about bags,” Fernandez was heard saying in a viral video. “Don’t throw the bags anymore, kiss the bags.”

Responding to their CEO’s marching order, Air Asia staff indeed took it by word, and the photos has gone viral too.

In the series of pictures shared on Facebook by one Mohd Amir Izzat last March 26, several workers are seen not only hugging luggage like their girlfriends, but also ‘locking lips’ with them.

The post said it was some sort of apology to the passengers whose baggage were mishandled before.

“DEAR BAG,” DOESN’T MATTER HOW WEIGHT IS THE BAG WAS, WE WILL HANDLE WITH KISS AND CARE……LOVE YOU BAG,” the caption read.

“We all apologize for all our mistakes before…stay tuned with Air Asia,” it added

Take a look at some of the viral photos below:

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