Looks like Jollibee just can’t be stopped.
The Philippine’s largest fast-food operator is expecting a strong growth for the next five years or so.
Reports has it that from 37 branches at present, it is Jollibee Foods Corp’s plan to expand to 150 stores more in the U.S. in five years. Moreover, as per an interview with Chief Executive Officer Ernesto Tanmantiong, it is also the company’s goal to open 100 additional stores in the Great White North — Canada.
CEO Tanmantiong disclosed to Shery Ahn and Amanda Lang of Bloomberg Television that the fried chicken market in the U.S. is quite huge and that it’s just the first leg of their journey — a push to land in the world’s top 5 quick service restaurants.
And if you think it’s just the Filipino market that they’re targetting, you’re quite mistaken. A quick browse on social media would show you that other than overseas Filipinos who crave for that chicken joy which “brings them closer to home,” other nationalities have taken a huge liking to its “juicy-licious on the inside and crispy-licious on the outside,” as aptly described by the CEO himself.
Amazingly, Tanmantiong said, almost half of the customers were “mainstream Americans”; referring to the firstJollibee Manhattan branch which opened on the last week of October this year.
The same trend has been observed in Chicago, Florida, Houston, Singapore and Hong Kong, he added; further saying that their strategy in entering the U.S. is to go to where large Filipino communities are and from there, “crossover to mainstream market” .
From the Philippines, the Pinoy brand has branched out to Brunei, Vietnam, Hong Kong, Singapore, Saudi Arabia, Qatar, Kuwait, USA, Canada as well as the United Kingdom.
In 1975, Jollibee started as a two-branch ice cream parlor offering ice cream as well as hot meals and sandwiches. Three years and 5 more branches later, it has incorporated to explore the possibilities of a hamburger concept; giving birth to the company that revolutionized fast food in the Philippines which now has 4,300 stores in 20 countries.
There’s really no stopping to the “Beeda ang saya”.